ARLA/CLUSTER: N.º de radio-escuta declina entre os mais jovens

[João Costa > CT1FBF]

Radio listening declining among young

An Ofcom report says fewer than half of young people aged 11-15 listen to
live radio on a weekly basis

Last November Ofcom published a report Digital Day 2014 focusing on the
data from the young person's quantitative 3-day diary study.

The report notes that just 42% of young people said they listened to live
radio during the week. Instead among those aged 11-15, listening to online
or digital ‘pull’ content was popular.

Tablets, such as iPads etc, are the most-used device among 6-11 year olds
after TV sets, just 27% of that age group have a smart phone.

Only 15% of those aged 11-15 now use the old text&talk non-smart phones
compared with 67% of that age group who use smart phones every week.

Read Digital Day 2014: Results from the children’s diary study PDF
http://stakeholders.ofcom.org.uk/market-data-research/other/cross-media/digital-day/2014/digital-day-childrens

An Ofcom report released on March 19 has discovered, perhaps
unsurprisingly, that young people multitask read it at
http://stakeholders.ofcom.org.uk/market-data-research/other/cross-media/digital-day/2014/media-multitasking
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