<div dir="ltr"><h1 style="color:rgb(0,0,0);text-transform:none;line-height:normal;text-indent:0px;letter-spacing:normal;font-family:Verdana,Arial,Helvetica,sans-serif;font-size:16pt;font-style:normal;font-variant:normal;word-spacing:0px;white-space:normal;background-color:rgb(255,255,255)">Radio listening declining among young</h1><p style="color:rgb(0,0,0);text-transform:none;text-indent:0px;letter-spacing:normal;word-spacing:0px;white-space:normal;background-color:rgb(255,255,255)">An Ofcom report says fewer than half of young people aged 11-15 listen to live radio on a weekly basis<span> </span><br><br>Last November Ofcom published a report Digital Day 2014 focusing on the data from the young person&#39;s quantitative 3-day diary study.<span> </span><br><br>The report notes that just 42% of young people said they listened to live radio during the week. Instead among those aged 11-15, listening to online or digital ‘pull’ content was popular.<br><br>Tablets, such as iPads etc, are the most-used device among 6-11 year olds after TV sets, just 27% of that age group have a smart phone.<span> </span><br><br>Only 15% of those aged 11-15 now use the old text&amp;talk non-smart phones compared with 67% of that age group who use smart phones every week.<br><br>Read Digital Day 2014: Results from the children’s diary study PDF<span> </span><br><a style="color:rgb(0,51,102);text-decoration:none" href="http://stakeholders.ofcom.org.uk/market-data-research/other/cross-media/digital-day/2014/digital-day-childrens" target="_blank">http://stakeholders.ofcom.org.uk/market-data-research/other/cross-media/digital-day/2014/digital-day-childrens</a><br><br>An Ofcom report released on March 19 has discovered, perhaps unsurprisingly, that young people multitask read it at<span> </span><br><a style="color:rgb(0,51,102);text-decoration:none" href="http://stakeholders.ofcom.org.uk/market-data-research/other/cross-media/digital-day/2014/media-multitasking" target="_blank">http://stakeholders.ofcom.org.uk/market-data-research/other/cross-media/digital-day/2014/media-multitasking</a></p></div>