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</o:shapelayout></xml><![endif]--></head><body lang=PT link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span lang=EN-US>Single digital car radio solution unveiled at CES 2012<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>A new digital car radio solution including DRM has been unveiled at the Consumer Electronics Show (CES 2012) in Las Vegas. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>The DRM Consortium and NXP Semiconductors N.V. will present one single automotive digital radio solution for all the three key global digital radio standards – DRM, HD radio and DAB/DAB+/T-DMB - on the same co-processor, the SAF356X.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>The car radio platform was unveiled yesterday (10 January) at the NXP booth during a Digital Radio Mondiale reception with DRM Consortium and key representatives from the entertainment electronics industry. The inclusion of DRM in this device is mainly aimed at the booming Indian car market.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>The new NXP SAF356x will make it possible for listeners to receive DRM radio signals while travelling anywhere across India.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US> <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US>In 2010 the Indian Government gave green light and allocated funds for the radio digitisation of All India Radio (AIR), the public radio broadcaster. The largest MW DRM transmitter in the country (and one of the largest in the world with a power of 1 MegaWatt) has been already installed in the west of the country with transmissions due on the air imminently. Since November 2011 All India Radio has doubled its daily DRM transmissions from Delhi to 16 hours a day.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>Torsten Lehmann, General Manager Car Entertainment business, NXP Semiconductors, says: “With this product we now have a single hardware platform covering all the main terrestrial digital radio standards, enabling us to offer our customers a truly global solution. DRM will enable a significant proportion of the population in countries such as India to receive high quality radio broadcast for free. As such, we’re really excited to help bring this standard especially to the world’s emerging markets.”<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>Ruxandra Obreja, DRM Chairman, says: “NXP, a DRM member, is well known in the industry for its quality semiconductors and chip boards. Getting a new DRM solution for India and the rest of the world will definitely advance the DRM roll-out in one of the premier radio markets of the world. The 10th January event attended by senior members of DRM is a first for the Consortium at CES, a signal that DRM is not just a theoretical proposition but a consumer electronics one, too.”<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal>Fontes: Media Network, DRM Consortium<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>