ARLA/CLUSTER: A Rádio Vaticano vai diminuir as emissões em Onda Curta, presumivelmente, na nova estratégia de comunicação da Santa Sé

[João Costa > CT1FBF]

 Vatican Radio role to diminish in Holy See’s new communications strategy?

The role of Vatican Radio, traditionally operated by Jesuits, will be
less prominent in a new overall Vatican communications strategy,
predicts Vatican journalist Sandro Magister of L’Espresso.

Vatican Radio has been largely dedicated to short-wave radio
broadcasts. But Msgr. Dario Vigano, the prefect of the Secretariat for
Communications, plans to focus future efforts on new communications
technologies, particularly the social media.

As the new Secretariat gradually integrates the Vatican’s different
media efforts—which in the past have operated independently—the shift
in emphasis is likely to become more visible.

Vatican Radio, which employs a large staff to serve its many different
language sections, is also one of the most expensive communications
efforts of the Vatican. With no advertising, the broadcasts produce
little revenue, and Vatican Radio runs at an annual deficit of €20- 30
million ($22-$33 million) a year.

Vatican Radio role to diminish in Holy See’s new communications
strategy? : News Headlines