ARLA/CLUSTER: Radio em declinio entre os jovens

[João Costa > CT1FBF]

Radios in decline among young

An Ofcom report shows that only 15% of 5-15 year-olds have a radio in
their bedroom, down from 19% in 2012

Ofcom has published its 2013 Children and Parents: Media Use and
Attitudes report, which provides detailed evidence on media use,
attitudes and understanding among children and young people aged 5-15.
For the first time it also provides detailed information about access
to, and use of, media among children aged 3-4.

The report also includes findings relating to parents’ views about
their children’s media use, and the ways that parents seek to monitor
or limit such use.

Among the report’s findings are:

· There has been a decline in the number of 5–15s owning a mobile phone;

· The use of tablet computers at home has tripled among 5-15s since last year;

· Children’s preference for internet-enabled devices reflects changes
in how and why they are going online;

· For the first time there has been a decrease in the number of
children with social networking profiles;

· Most parents of 5-15s say that they know enough to keep their child
safe online; but around half of parents feel that their child knows
more about the internet than they do.

The reference to a decline in mobile phones appears to relate to a
fall in those using old "2G type" voice/text only phones. 18% of 8-11
year-olds now have their own smartphone.

The finding that fewer young people have social networking profiles
seems surprising but there is a possibility that the figures for those
aged under 13 are inaccurate. In order to set up a Facebook account
people under 13 have to say they are older than they are, e.g. born in
1999 or earlier. Youngsters may simply be reluctant to admit in a
questionnaire that they are in breach of age restrictions.

Read the Ofcom report at
http://stakeholders.ofcom.org.uk/binaries/research/
media-literacy/october-2013/research07Oct2013.pdf

Ofcom has also published the report’s underlying questionnaire and data tables
http://stakeholders.ofcom.org.uk/market-data-research/
media-literacy-pubs/