ARLA/CLUSTER: Alemanha: 40 milhões já tem acesso à Radio Digital.

[João Gonçalves Costa]

National digital radio on-air in Germany

Germany, Europe's biggest radio market, is now broadcasting digital radio in all major cities and autobahns. 27 transmitters around the country are on air today delivering new radio content to 40 million people.

German listeners now have 14 new digital services to choose from and radio broadcasters now have the opportunity to diversify their programme offering, something which is no longer possible in Germany on FM.

The national digital radio project office was set up to coordinate the efforts of ARD (association of public broadcasters), Deutschlandradio (national public broadcaster) and Digital Radio Deutschland (DRD - representing a consortium of private broadcasters), in the nationwide launch of digital radio. The goal of all parties is to establish digital radio as the radio of the future.

Alongside Deutschlandradio, the national public broadcaster, commercial broadcasters (REGIOCAST Digital, Die Neue Welle, ERF, Entspannungsradio, NRJ, Klassik Radio, NWZ/FOM and Radio Horeb) are offering new, quality, audio programmes and enhanced multimedia services. Indoor and outdoor coverage will be up to 95% in some areas of the cities where transmitters went live today. Coverage will gradually increase (up to 99% in some areas) with the final phases set for completion by 2014.

The launch of digital radio in Germany is supported by leading receiver manufacturers from Europe and around the world. The German automotive sector is supportive of the launch of new digital radio and with more than 10% of all radio listening taking place in the car, this is significant for the German digital radio industry.

Germany joins an increasing number of countries choosing digital radio as their national standard including the UK, Denmark, Switzerland, Norway, Italy, Malta, Hungary, The Netherlands, Australia, Hong Kong and Indonesia.

Fonte: Media Network, WorldDMB

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